Projects
2D & 3D Work
Info
Contact
P002 → NYC DOT: Bike Lane
INSIGHT
Parking on the bike lane is still an issue in NYC even though the new bill has passed to strictly ticket the cars parked.
SOLUTION
My goal for this project was to simply remind the drivers to not park on the bike lane without offending them. That was when the humor stepped in. The texts might seem random to what it wants to say, for instance, “park here to fund NYC DOT $175” or “If you can read this you are too close” but it was actually using metaphors as much as it can to naturally lead driver’s to avoid crossing or parking on the bike lane.
https://www.printmag.com/print-awards/print-awards-2024-student-spotlight-winners-in-packaging-posters-ix-ux-information-design-more/
Washington Square Park, Manhattan
Brooklyn Bridge Park, Brooklyn
160E 170 St, The Bronx
Water Front Park, Queens