2024 Motion Reels

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Motion Graphics Reels

Teledisko

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Teledisko is a coin-operated mini disco fitted into an up cycled phone booth. The identity began with a distinctive logomark inspired by dancing in the tight phone booth. This central idea extended to the full design system, with layouts reflecting the grid lines touching the ends, creating a sense of tight and exciting atmosphere of the world smallest club.

NYC DOT: Bike Lane
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Many New York City bike riders feel stressed when drivers park or load items in bike lanes, despite a new ‘Citizen Reporting’ bill meant to address this issue. Lack of driver awareness and forgetfulness are key reasons for these violations. I designed a bike lane reminder to guide drivers without offending them, finding the process enjoyable and personally meaningful due to their own biking experiences.

Rethinking Echoes
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Barclays Rethinking Echoes helps neurodivergent individuals to make cashless transactions more tangible using notifications, haptics, and animation. People can pause, rethink their decision and feel the money being spent before the transaction is processed. "Tap" pay, debit card, and credit card all make spending effortless, and a notification asking, "are you sure?" poses a question to question the purchase being made. Rethinking Echoes is a simple solution to retain users' attention through different sensory experiences and encourage thoughtful spending and savings through key features like "Reflections" and the "Rainy Day Account."

Blank Music Video
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Creative-Directed, Shot and Edited by Me, Yoon Seo Kim @keemyoongso

Mental Service Clinic
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Mental Service Clinic (MSC) is an interdisciplinary art collective based in Seoul, South Korea, dedicated to exploring and understanding human behavior through providing innovative and immersive experiences. Collaborating closely with the MSC team, I developed a design system that embodies MSC's core idea: evoking deep emotional connections by integrating research-driven insights with creative expression.

©2024 YOON